We applied expertise not only in SMM, but also in creating press releases, and implemented the following solutions:
Focused on launching news and analytical newsletter chains;
Conducted A/B testing to increase newsletter open rates to 15%;
Total communication reach exceeded 1 million users
Are newsletters and social media management important for informing a target audience? Absolutely. Our case with the crypto project PointPay demonstrates how.
Through A/B testing, newsletter open rates were increased to 15%. We released 8 press releases, held 19 AMA sessions, and the total communication reach exceeded 1 million users.