After conducting an expert analysis, we focused on the following steps:
Publishing daily updates and news-based content;
Forming recurring content formats;
Strengthening comments-based community engagement;
Developing a content rotation system to enhance audience growth;
We coordinated community communication across tournament events, local offline and online activities.
How do you manage and optimize social media across nine different projects within a single company? This was the challenge Blizzard — one of the world’s largest game developers — asked us to solve.
During the cooperation, we produced 300+ posts, held 10+ events, and total communication reach exceeded 20 million, with an average monthly audience between 4–5 million.